Thursday, June 2, 2011

Jessica And Ashlee Simpson To Create Tween Apparel Line


Oh so that's what this lawyer-meeting was about!

According to WWD, Jessica Simpson has partnered with her younger sister Ashlee Simpson to develop a tween apparel line that will be hitting stores in the fall.

Watch out Kardashians!

The line will feature knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear. And the Simpson sisters will serve as co-creative directors for the line.

”Creating a tween apparel collection was a natural extension for the brand,” Jessica tells WWD. “I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”
Ashlee, who has always been a big supporter of her big sis’s empire, agrees. “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.”
Jessica's empire continues to grow! Not bad for a gal who many consider a "dumb blond". She's shown yall, hasn't she?!

Billionaire status is no time....

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