Usher, Aren't You Supposed To Be Digitally Dead???

Oh and BTW, I think this is a stupid idea, but alas....

As you know, your favorite celebs (Alicia Keys, Lady GaGa, Ryan Seacrest, Kim Kardashian) are digitally dead in hopes to raise $1MILLION for Alicia Keys' Keep A Child Alive charity.

Usher, being one of those celebs, couldn't hold out on his end of the bargain as he has resumed his tweeting duties.

Reports are stating that the charity has only raised 298K of the 1 million goal.

Hey, here's a bright idea!!! Why didn't they just donate the budget they used for the photo-shoot, makeup, wardrobe and marketing of the campaign to the charity? Makes sense?