Saturday, April 16, 2011

Solange Knowles, Selita Ebanks And Cassie Are Beautiful In New "Carol's Daughter" Ad!


GORGE GORGE GORGE!!!!!!!!

Dancers, check out a new Carol’s Daughter multiracial ad campaign featuring Solange Knowles, Selita Ebanks and Cassie. The new campaign showcases three beautiful women who have three different hair textures.

Carol’s Daughter aims to showcase the customers who can’t be neatly slotted into one category or another. Take, for instance, Cassie, who is of black and Filipina descent, or Ebanks, who has Jamaican, Irish, Indian and African heritage and grew up in the Cayman Islands.  Knowles is of  African-American and French Creole descent.
“They will serve as cultural ambassadors in bringing forth this acceptance  that the definition of beauty is now colorless,” said Steve Stoute.  “There are no  longer boxes of white, black, Latina, Asian. More and more women are  checking the other box.” According to Stoute, the trio was chosen because aside from their beauty “they share the vision and embody the messaging in  their attitude, appearance, projects and core values.”

“Carol’s Daughter doesn’t have just one direct demographic,” said Ebanks.  “Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”

While the brand will continue to use longtime spokespeople and investors Jada Pinkett Smith and Mary J. Blige, as well as [founder] Lisa Price, in brand visuals, the three new spokeswomen speak to the “millennial generation, which is basically a colorless society,” said Stoute.

I think the ad is FABULOUS! And the women? Equally as so.....

3 comments:

  1. Bomb.com minus Eubanks SHE WACK

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  2. I love Lisa Price and the sentiment behind the ad, but IMO there isn't enough diversity in it. I don't think the everyday consumer is going to notice the "diversity" between Cassie and Eubanks. Some mild differences, yes, but a huge range? No. Maybe Lisa shoulda used a Puerta Rican model or actress with curly hair or something lol. IDK.

    But kudos to her for trying.

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  3. I agree bride cause Eubanks and Solange come from the same hood but Eubanks jsut has tracks, that aint even her hair lol

    ReplyDelete